Brand Objective
Said Dal
Said Dal, with a fragrance legacy that dates back to 1923, required a brand identity that reflects timeless elegance, heritage, and refined sophistication. The goal was to craft a luxury experience through branding one that captures their deep-rooted tradition in perfumery while appealing to a modern, global clientele.
Our Approach
We embraced the elegance of British heritage design combined with Middle Eastern luxury aesthetics. The logo was inspired by classic typography and signature-style branding from the 1920s, with subtle floral and ornamental details that nod to the art of perfumery.
We selected a regal color scheme, luxury serif fonts, and premium packaging mockups to elevate every brand touchpoint from perfume boxes to social media posts.
Deliverables
- Logo Design (Full version + Emblem + Signature Style)
- Heritage Color Palette
- Premium Typography System
- Perfume Bottle & Box Packaging Concepts
- Gift Bag & Label Stickers
- Social Media Templates (Instagram Grid, Reels Covers, Story Templates)
- Product Card Inserts (scent notes, brand story)
- Brand Guidelines Document


