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IMS
IMS needed a strong, clean, and versatile brand identity to represent their comprehensive facility management services in Qatar. Their goal was to reflect reliability, professionalism, and efficiency across a wide range of services – from cleaning and maintenance to building management and support services.
The branding had to be adaptable across uniforms, service vehicles, ID cards, and digital platforms like social media and proposals.
We developed a modern, industry-appropriate brand identity system with a strong logo that incorporates movement and precision. Inspired by clean architectural lines and structural reliability, the brand mark was designed to convey trust and control. The color scheme was chosen to feel fresh, professional, and approachable.
We extended the visual language into print, digital, and on-site applications to ensure the brand remains consistent across every touchpoint.
- Logo Design (Main logo + Icon/Monogram)
- Color Palette & Brand Elements
- Typography System
- Business Card, Letterhead & Email Signature
- Uniform & Vehicle Branding Concepts
- Social Media Templates (Instagram grid & highlights)
- Brand Guidelines Document
