Beleaf
Beleaf needed a gentle, modern, and sustainable brand identity to reflect their core values – natural ingredients, mindful living, and environmentally friendly practices. Their goal was to build a brand that could connect emotionally with a health-conscious, eco-aware audience.
Whether it’s plant-based food, organic skincare, or green living products, the brand had to feel pure, trustworthy, and minimal.
Our Approach
We built a nature-first visual identity, using organic shapes, earthy tones, and minimal typography. The logo reflects growth and balance, with a custom-designed leaf element integrated with clean, modern lettering. Every visual element was designed to evoke calm, wellness, and sustainability.
The system was also built to scale across packaging, signage, eco-labels, and social content while maintaining a refined and consistent tone.
Deliverables
- Logo Design (Full Logo + Leaf Icon)
- Organic Color Palette
- Typography System
- Product Packaging Concepts (Labels, Jars, Wraps)
- Business Card, Invoice Template, Paper Bag Mockups
- Social Media Templates (Instagram Story/Post, Highlight Covers)
- Brand Stickers, Tags & Thank You Cards
- Brand Guidelines PDF



