Al Marshiq System
AMS needed a bold, tech-driven brand identity to position themselves as a reliable provider of integrated systems and IT solutions. Their goal was to build a brand that communicates expertise, trust, and cutting-edge technology while being adaptable across both corporate and digital channels.
The branding had to maintain a clean and structured feel, suitable for government contracts, enterprise clients, and commercial engagements.
Our Approach
We created a sleek, modern visual identity with a structured logo that reflects systems integration and technology precision. The visual language was designed to balance technical strength with simplicity combining sharp angles, circuit-like forms, and a cool-toned color palette.
We ensured the branding system worked effectively across digital touchpoints, business documentation, uniforms, and signage.
Deliverables
- Logo Design (Full logo + AMS Monogram version)
- Corporate Color Palette
- Typography Guidelines
- Business Card, Letterhead, Email Signature
- Presentation Template (PPT/Google Slides)
- Uniform / Badge Design Concepts
- Social Media Branding (LinkedIn & Instagram)
- Brand Guidelines Document

